Tools & Resources – Coverage of Colorectal Cancer Media Audit

The National Colorectal Cancer Roundtable (NCCRT) sought to examine colorectal cancer messaging in television and print media. The purpose was to describe and categorize content in articles or transcripts providing relevant CRC information and address two guiding research questions:

  • How have colorectal cancer (CRC) messages evolved over time?
  • How do CRC messages vary between March (National Colorectal Cancer Awareness Month) and non-campaign months?

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