Guidance on Evaluating 80% by 2018 Messaging
Guidance for Evaluating the Effectiveness and Impact of 80% by 2018 Communications Efforts
This resource provides evaluation guidance for organizations that have adapted the tested messaging and other recommendations presented in the 80% by 2018 Communications Guidebook in their educational and communications efforts. While the messages and recommendations were based on market research, it is important that partners evaluate their own use of the messages to ensure that the messages and delivery channels are having the expected impact and to adapt their strategies if necessary.
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2024 National Colorectal Cancer Awareness Month Webcast
The 2024 National Webcast celebrated national achievements and to hear the latest state of the field updates that inform the ACS NCCRT's work.
2023 Lead Time Messaging Guidebook
This Guidebook is intended to provide you with information and tools to motivate individuals at average and heightened risk for CRC to discuss screening prior to the recommended screening age. Our belief is that this will increase the likelihood that they will prioritize getting screened on-time for CRC.
Tailoring Colorectal Cancer Screening Messaging: A Practical Coalition Guide
This step-by-step guide is targeted at coalitions who are looking to make highly effective campaigns to increase colorectal cancer (CRC) screening rates in their communities, especially for those hardest to reach, illustrated by case studies.