CRC News: July 14, 2022
Dear NCCRT Members:
We have several exciting updates to share with you this week.
Released Today: 2022 Messaging Guidebook for Black & African American People
We are excited to announce the release of the new 2022 Messaging Guidebook for Black & African American People: Messages to Motivate for Colorectal Cancer Screening, which highlights new market research focused on identifying barriers to colorectal cancer screening, describes preferred and trusted sources for receiving healthcare information, and provides research-tested messages to help encourage unscreened Black and African American people to seek colorectal cancer screening.
Black and African American people experience disproportionately high incidence and mortality rates from colorectal cancer, with colorectal cancer death rates almost 40% higher than those of white people. While screening is only one element of the work to address these colorectal cancer disparities, it is essential to promote screening in the best way possible. This new guidebook is intended to provide recommendations to enhance marketing and communication efforts while providing tools to strengthen communication campaigns that resonate with Black and African American communities.
Acknowledgements: The NCCRT would like to thank the Public Awareness & Social Media Strategic Priority Team and Advisory Committee, who generously offered their time and expertise to develop this guidebook’s research and content. We also want to extend a special thank you to Quest Diagnostics, the Association of Black Gastroenterologists and Hepatologists, and Elevance Health Foundation for their support and guidance in conducting the market research and developing this guidebook.
Spread the Word: We encourage you to share this new resource with your partners. Retweet from @NCCRTnews and visit the resource webpage to find sample social media posts, template newsletter blurbs, and a shareable graphic.
Thank you to the many members and partners that contributed to this very important resource! We are excited to see how you use these findings to reach the communities you serve.
Reminder: Register for the Webinar Release of NCCRT’s Newly Updated Steps Guide for Increasing Colorectal Cancer Screening in Primary Care
Date: Monday, July 25, 2022
Time: 1:00-2:00 PM ET
Register now for the upcoming webinar release of NCCRT’s Steps for Increasing Colorectal Cancer Screening: A Manual for Primary Care Practices, an updated second edition to the first edition originally published in 2014. This edition has been expanded to include all primary care settings and updated to reflect current guidelines, new screening modalities, 10 case studies of exemplary practice sites, and updated literature references. The first edition was one of the NCCRT’s most popular resources and has been instrumental in helping primary care practices throughout the United States achieve improvements in their colorectal cancer screening rates.
• Laura Makaroff, DO, Senior Vice President, Prevention and Early Detection, American Cancer Society
• Michelle Tropper, MPH, Director of Clinical Programs, Health Efficient
• Keith Winfrey, MD, MPH, FACP, Chief Medical Officer, New Orleans East Louisiana Community Health Center
• Frank Colangelo, MD, MS-HQS, Chief Quality Officer, Premier Medical Associates
Registration is free and is open to NCCRT members, 80% Pledge partners, CDC grantees, ACS and ACS CAN staff, and other partners working to increase colorectal cancer screening rates. Pre-registration is required.
Many thanks for the great work you do!
The NCCRT Team