CRC News: July 16, 2019
Hello NCCRT Members and 80% Pledged Partners,
We hope you are enjoying your summer!
Webinar Today on Messaging to the Unscreened
Registration is still open for our webinar today from 2:00-3:00 PM ET to preview the new resource: 80% In Every Community Messaging Guidebook: Recommended Messages for Reaching the Unscreened. This webinar will provide an in-depth look at the market research on the unscreened that was used to develop the soon-to-be-released 2019 80% in Every Community Messaging Guidebook, a resource designed to support our partners in better understanding the motivations, attitudes, and barriers of key unscreened populations. The 2019 update will also include new market-research tested messages, new findings, new population profiles, and message delivery insights that will better inform our efforts to improve colorectal cancer screening rates to 80% in Every Community.Register now to tune into the webinar this afternoon.
The guidebook will be released next week along with a press release. If you’d like to help promote the guidebook to your members or constituents, please email firstname.lastname@example.org to receive early access to the press release, sample newsletter content, and template social media messages.
“Poop on Demand” Video
How did C.L. Brumback Primary Care Clinics, a community health center in Palm Beach County, Florida and an honoree recipient of the 2017 80% by 2018 National Achievement Awards, increase their colorectal cancer screening rate from 21% in 2013 to over 80% in 2016? They employed several evidence-based strategies, but one innovative strategy that they credit much of their success to is “poop on demand,” in which patients are given the option to complete stool-based screening during an office visit. We profiled C.L. Brumback’s work in a 2017 80% Blog post, but now you can also learn about their innovative approach in this short video segment. Hear from primary care providers, medical assistants, and patients on how this option provided a new opportunity to increase screening, even among their patients that are experiencing homelessness. Thank you to Belma Andrić, MD, MPH, V.P. and Chief Medical Officer, for bringing this new video to our attention.
Relevant Journal Articles & Publications
- An American Cancer Society researcher-led study published in the Journal of Medical Screening last week, Are temporal trends in colonoscopy among young adults concordant with colorectal cancer incidence?, found that the rise in early age onset colorectal cancers is not aligned with an increase in colonoscopy utilization in younger populations.
- An article published by Healthline in early June, Dreading a Colonoscopy? Other Tests Are Just as Effective for Colon Cancer, makes the case for offering alternative options to colonoscopy for colorectal cancer screening, and includes quotes from NCCRT chair, Richard Wender, MD.
Many thanks for the great work you do!
The NCCRT Team
Do you have a colleague that would like to be adding to receive our newsletter? Please encourage them to sign up to receive CRC News.