2016 80% by 2018 Communications Guidebook release, including new tested messages in Spanish
You must be pre-registered to join the webinar: https://acsevents.webex.com/acsevents/onstage/g.php?d=625117774&t=a
This webinar will walk you through new updates to the 80% by 2018 Communications Guidebook, a resource that is designed to help educate, empower and mobilize key audiences who are not getting screened for colorectal cancer. The 2016 update includes a new Hispanic and Latino Health companion guide, which features new tested messages and materials in Spanish. Learn what new market research tells us about perceptions of and barriers to colorectal screening among Hispanics/Latinos, and how to use the Spanish language messages and materials to motivate action and get screened.
We will hear directly from Ricardo A. López, president of Hispanic Research Inc., who led the market research to develop the Spanish messages, as well as Anjee Davis and David Greenwald, chairs of the NCCRT Public Awareness Task Group, who helped provide leadership in overseeing this work. We will also feature short demonstrations on how to use the new American Cancer Society Statistics Center to generate state-specific data and Washington University’s MIYO (Make It Your Own) to create customized educational materials. The presentations will end at 1:00pm EST, but speakers will stay on to answer questions until 1:30pm EST.
The webinar is open to CDC grantees, NCCRT members, 80% by 2018 partners, and ACS Health Systems staff.
Ricardo A López
Hispanic Research, Inc.
Co-Director , Health Communication Research Laboratory
MIYO (Make It Your Own
Rebecca Siegel, MPH
Strategic Director, Surveillance Information Services
American Cancer Society, Inc.
Anjelica “Anjee” Davis, MPPA
Fight Colorectal Cancer
David Greenwald, MD
Director of Clinical Gastroenterology and Endoscopy
American College of Gastroenterology
Mary Doroshenk, MA
Director, National Colorectal Cancer Roundtable