March 2021 Colorectal Cancer Awareness Month Webcast

On March 16th, 2021, NCCRT hosted a webcast featuring Richard Wender, MD, and Robert Smith, PhD, NCCRT co-chairs; Lisa Richardson, MD, MPH, Director of CDC’s Division of Cancer Prevention and Control; Rebecca Siegel, MPH, Senior Scientific Director, Surveillance Research, American Cancer Society; Folasade May, MD, PhD, MPhil, UCLA Health, our 2021 80% in Every Community National Achievement Awards grand prize honoree; and other special guests. The webcast also featured our 2021 80% in Every Community National Achievement Awards winners.

What Can Comprehensive Cancer Control Coalitions
Do to Advance 80% in Every Community?

 

Comprehensive cancer control (CCC) programs and coalitions play a critical role in promoting colorectal cancer screening messages and activities in community settings across the United States. From educating coalition members to raising public awareness about colorectal cancer screening options, CCC programs and coalitions can support the national 80% in Every Community campaign and help make increasing colorectal cancer screening rates a leading public health priority.

This brief contains useful information and resources that will accelerate efforts to improve screening rates in your state, tribal organization, or territory.

Improving Colorectal cancer Screening: Promising Practices for State Medicaid Agencies

This report follows up on a 2015 report commissioned by the NCCRT, Colorectal Cancer Initiatives in Medicaid Agencies—A National Review. That report broadly described the activities being undertaken by Medicaid programs in all 50 states, identifying ten states that had adopted more robust approaches to colorectal cancer screening.

To develop a deeper understanding of how these higher-performing states are approaching the challenges of colorectal cancer screening, follow-up research was conducted with several of the states (Arizona, Maryland, Minnesota, Montana, New York, and Oregon) that had progressed further on their efforts. 

Thus, this guide establishes nine practices that have shown sufficient promise to merit consideration by other state Medicaid agencies who wish to enhance their screening efforts for this important population.

The 9 promising practices described within this guide include: 

  1. Define a CRC Metric for State Medicaid Plans
  2. Support or Mandate Public Reporting of CRC Screening Rates
  3. Develop an Incentive Program/Value-Based Purchasing Measure for CRC
  4. Provide Education and Technical Support to Managed Care Organizations and Providers
  5. Collaborate with State Public Health Staff
  6. Work Closely with FQHCs that Serve Large Medicaid Populations
  7. Promote Evidence-Based Strategies and Interventions
  8. Facilitate Access by Covering Multiple Tests Without Cost-Sharing
  9. Promote Test Options to Overcome Compliance Barriers, Provider Shortages, Geographic Issues, and Logistical Constraints

March 2020 Colorectal Cancer Awareness Month Broadcast

On March 5th, 2020, NCCRT hosted a live broadcast from Atlanta, Georgia featuring Dr. Richard Wender, NCCRT Chair and other special guests to mark National Colorectal Cancer Awareness Month. This recorded broadcast features interviews with experts, survivors, 2020 80% in Every Community National Achievement Awards winners, and others.

2019 Colorectal Cancer Screening Messaging Guidebook: Recommended Messages to Reach the Unscreened

In 2018, the NCCRT and the American Cancer Society researched screened and unscreened populations to better understand and address screening disparities. The goals of the market research were to:

  • Measure general awareness of colorectal cancer screening methods.
  • Understand the rationale, attitudes, and motivations for being screened or not.
  • Analyze priority populations such as adults aged 50-54, rural dwellers, and the marketplace insured.
  • Identify logical and emotional drivers that could encourage screening.
  • Use the drivers to create and test messages that would motivate unscreened individuals.

This guidebook shares the findings and recommendations gathered from that research and is further designed to help in the education, empowerment, and mobilization of those who are not getting screened for colorectal cancer. Our hope is that our partners can take this research and the recommended messaging provided to strengthen your own communications campaigns, creating resources that resonate with the target audiences even more by using your own creativity, innovation and spokespersons.

The NCCRT would like to thank the Public Awareness and Social Media Task Group members who participated in the conceptualization of this Guidebook’s research and content. Also, a very special thank you to the 80% in Every Community Market Research Advisory Group for their participation, expertise, and oversight. 

Other Guides and Resources: 

The Hispanics/Latinos and Colorectal Cancer Companion Guide and Asian Americans and Colorectal Cancer Companion Guide introduce market research about the unscreened from these populations and include tested messages in Spanish and several Asian languages. The 2017 Communications Guidebook is also still a useful resource for developing your messaging campaigns. 

2019 Messaging Guidebook – Table of Contents (Section Downloads Below)

Other tools were developed during the 80% by 2018 campaign and can still help you promote and evaluate your communications:

More communications tools and resources will be coming soon!

 

80% in Every Community Campaign Launch Broadcast

On March 7th, 2019, NCCRT hosted a live broadcast from Atlanta, Georgia to launch the 80% in Every Community campaign. We partnered with Fight Colorectal Cancer, the American Cancer Society, the Mayo Clinic, Exact Sciences, UPS, and others to leverage the voices of celebrities, survivors, and experts to educate people about colorectal cancer and the life-saving importance of screening. This recorded broadcast features interviews with experts, survivors, 2019 80% by 2018 National Achievement Award winners, and others.

View photos from the event

80% in Every Community Press Kit

Below are relevant materials for press events and communications about 80% in Every Community. We hope these materials serve as an excellent foundation for your communication needs and to share about 80% in Every Community with stakeholders who might be less familiar with the campaign. As you develop media relationships, note that it is always best to prepare new and unique story opportunities for reporting. 

Use the following tools to help you promote and evaluate 80% in Every Community communications:

What Can Lesbian, Gay, Bisexual, and Transgender (LGBT) Communities Do to Advance the Shared Goal to Screen 80% of Age-eligble Adults for Colorectal Cancer?

Learn four things you can do to support reaching colorectal cancer screening rates of 80% and higher in LGBT communities.

Please email caleb.levell@cancer.org for a print-ready version. 

Beyond Thankful: 80% by 2018

Our story of audacity, commitment, and unity

The 80% by 2018 Beyond Thankful report tells the story of our collective ambition, commitment, and unity during the course of this campaign. We hope it not only inspires a sense of accomplishment, but also expresses our absolute gratitude for the enthusiasm, innovation, and hard work that you put into making this campaign a success. The 80% by 2018 effort brought out the best in us and we have no intention of letting this spirit of goodwill fade as we launch 80% in Every Community

Thank you to the NCCRT Steering Committee, the Public Awareness and Social Media Task Group, and the project advisory group that oversaw the development of this report. Advisory group members included: Dennis Ahnen, April Barry, Durado Brooks, Anne Carlson, Paige Cucchi, Brian Davis, David Greenwald, Laura Habighorst, Nikki Hayes, Steven Itzkowitz, Kinetra Joseph, Dorothy Lane, Michael Potter, Marta Sanchez, Paul Schroy, Robert Smith, and Andrew Wortmann. Finally, a special thank you to 1000 Feathers for leading the design, development, and editing of the report. 

Colorectal Cancer Screening Best Practices: A Handbook for Hospitals and Health Systems

The purpose of the Colorectal Cancer Screening Best Practices: A Handbook for Hospitals and Health Systems is to provide advice on the design and delivery of a variety of effective CRC screening interventions to help all hospitals and health systems strengthen their colorectal cancer screening efforts.  With their expertise in both improving health and in serving as leaders in their communities, hospitals and health systems are uniquely positioned to play a pivotal role in increasing colorectal cancer screening for those they serve.  The handbook is divided into four sections:  Critical Steps, Case Studies, Implementation, and Tools & Resources. It is intended to provide you with needed information drawn from real life examples about how to ultimately improve CRC screening rates within the hospital and health system setting.

A corresponding webinar was held in July 2018 announcing the release of the handbook and included presentations from two health systems featured in the guide. View the Colorectal Cancer Screening Best Practices for Hospitals and Health Systems webinar.

Many thanks to the hospitals and health systems featured in the guide for sharing their time and their tremendous expertise, as well as to handbook’s expert advisory group, which was chaired by Drs. Michael Potter and Dorothy Lane, Co-Chairs of the NCCRT Professional Education and Practice Implementation Task Group.

This handbook is dedicated to the memory of Marie LaFargue.