Hispanics/Latinos and Colorectal Cancer Companion Guide

The Hispanics/Latinos and Colorectal Cancer Companion Guide is a supplement to the 80% by 2018 Communications Guidebook, created in 2015 and updated in February 2016. This Companion Guide is based on market research on Hispanics/Latinos that are not up-to-date with recommended colorectal cancer screening. The Companion Guide includes:

  • Perceptions about colorectal cancer and barriers to screening among unscreened Hispanics/Latinos
  • Recommendations for reaching unscreened Hispanics/Latinos
  • Spanish language tested messages

The Companion Guide reviews what we know from market research about unscreened Hispanics/Latinos and introduces and explains new tested messages.

New materials that utilize the messaging are now available for all to use.  Partners are invited to use these materials below as is OR cobrand these materials in partnership with the NCCRT and the American Cancer Society.

To cobrand the materials, please fill out the responsible use agreement. You will then be sent the original files with a button allowing you to upload your logo to cobrand the materials.

Our hope is that partners can take this research and messages provided and make the messages resonate with their target audiences even more by using their own creativity, innovation and spokespersons.

Visit the the 80% by 2018 Communications Guidebook to find additional tools and resources to help you promote and evaluate your communications. Find additional guidance on communications for Asian Americans in the Asian Americans and Colorectal Cancer Companion Guide.

View the February 9th, 2016 webinar introducing the Companion Guide.

Identifying High Risk Patients and Families in Your Practice

In What can Gastroenterologists & Endoscopists Do to Advance 80% by 2018?, we describe the key role that gastroenterologists and endoscopists play in the national effort to make sure 80% of age-appropriate adults are regularly screened for colorectal cancer by 2018.

Identifying high risk patients and families is another key step you can take to ensure your patients and their families receive timely and appropriate screening. This supplemental guide is meant to aid you in these efforts.

What Can Survivors & Families Do To Advance 80% By 2018?

Learn how survivors and families can be part of the national effort to make sure 80% of adults ages 50 and older are regularly screened for colorectal cancer by 2018.

What Can Radiologists Do To Advance 80% By 2018?

Learn how radiologists can be part of the national effort to make sure 80% of adults ages 50 and older are regularly screened for colorectal cancer by 2018.

What Can Community Organizations Do To Advance 80% By 2018?

Learn how community organizations can be part of the national effort to make sure 80% of adults ages 50 and older are regularly screened for colorectal cancer by 2018.

What Can Gastroenterologists & Endoscopists Do To Advance 80% By 2018?

Learn how gastroenterologists and endoscopists can be part of the national effort to make sure 80% of adults ages 50 and older are regularly screened for colorectal cancer by 2018.

Review the supplement to this brief, Identifying High Risk Patients and Families in Your Practice, for guidance on steps you can take to ensure your patients and their families receive timely and appropriate screening.

80% by 2018 Resource Packet

This introductory packet contains materials and resources to help our variety of partners, primary care clinicians, hospitals, insurers, employers, cancer coalitions, community organizers, and others advance 80% by 2018.

Learn more about 80% by 2018 and how NCCRT is charting the course for our work to increase colorectal screening beyond 2018 in the Beyond 2018 FAQs.

elected officials

What Can Elected Officials Do To Advance 80% By 2018?

Learn how mayors, governors, and state legislators can be part of the national effort to make sure 80% of adults ages 50 and older are regularly screened for colorectal cancer by 2018.

Email Citseko.staples@cancer.org for a copy of ACS CAN’s 80% by 2018 documents for state or local policy makers.

What can women’s health providers do to advance 80% by 2018?

Learn how women’s health providers can be part of the national effort to make sure 80% of adults ages 50 and older are regularly screened for colorectal cancer by 2018.

What Can Insurers Do To Advance 80% By 2018?

Learn how health insurers can be part of the national effort to make sure 80% of adults ages 50 and older are regularly screened for colorectal cancer by 2018.