Setting: Hospital/health system

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Tailoring Colorectal Cancer Screening Messaging: A Practical Coalition Guide

This resource is targeted at coalition members and leaders who are looking to make highly effective campaigns to increase colorectal cancer (CRC) screening rates in their communities, especially for those hardest to reach. Research shows that tailoring health messaging to a specific community produces greater changes in health behavior, such as CRC screenings. By using this step-by-step guide, coalitions can find practical tips and strategies as well as successful case studies illustrating the process.  

This guide was developed by the ACS NCCRT with funding from the Centers for Disease Control and Prevention of the U.S. Department of Health and Human Services (HHS) cooperative agreement #NU58DP006460. The contents are those of the author(s) and do not necessarily represent the official views of, nor an endorsement by, CDC/HHS, or the U.S. Government.

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ACS NCCRT Blue Star Conversation – September 11, 2023

This Blue Star Conversation features a brief presentation by Daniel Reuland, MD, MPH, Professor of Medicine, University of North Carolina School of Medicine; and  Program Director, Carolina Cancer Screening Initiative, UNC Lineberger Comprehensive Cancer Center, on a recent study: Uptake of colorectal cancer screening after mailed fecal immunochemical test (FIT) outreach in a newly eligible 45-49-year-old community health center population. Speakers will also provide updates on trends in colorectal cancer screening in community health centers and recently released resources to support health center work to increase CRC screening, including the Steps For Increasing Colorectal Cancer Screening Rates: A Manual For Primary Care Practices. This program was hosted by the ACS NCCRT Community Health Center Strategic Priority Team. Afterwards, participants discussed greatest barriers and solutions to increasing CRC screening in the newly eligible population. 

Visit NCCRT’s Events & Webinars page to find information about upcoming programs and events.

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Blue Star Conversations – May 17, 2023

On May 17th, 2023, the NCCRT’s NCCRT Professional Education & Practice Implementation (PEPI) Strategic Priority Team hosted the latest Blue Star Conversation, an interactive program for NCCRT members and CDC grantees. The latest session highlighted a short presentation by Elizabeth Ciemins, PhD, MPH, MA, Vice President of Research and Analytics at AMGA (American Medical Group Association), on rates of follow-up colonoscopy after a positive stool-based screening test from the recent Jama New Open publication, Rates of Follow-up Colonoscopy After a Positive Stool-Based Screening Test Result for Colorectal Cancer Among Health Care Organizations in the US, 2017-2020. Afterwards, participants discussed potential opportunities and challenges to overcome barriers affecting follow-up colonoscopy. 

Visit NCCRT’s Events & Webinars page to find information about upcoming programs and events.

Key links:

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Mailed FIT Implementation Guide

The Mailed FIT Implementation Guide and the Mailed FIT Online Course have been developed to help improve colorectal cancer screening rates in diverse healthcare settings.

The Mailed FIT Implementation Guide provides a roadmap for how health systems and other health entities can design and carry out mailed fecal immunochemical test (FIT) outreach programs. The Guide was created by the National Association of Chronic Disease Directors (NACDD) in partnership with the Kaiser Permanente Center for Health Research (KPCHR) and with the support of the Centers for Disease Prevention and Control (CDC).

The goal of the Mailed FIT Implementation Guide is to provide administrators and staff with the information needed to make informed decisions and successfully implement an outreach program. The Guide details the process for planning and implementing a mailed FIT outreach program by addressing the following process steps: Prerequisites (Key Partnerships, Capacity, Technical Resources), Getting Ready, Selecting a FIT Kit, Executing a Mailed FIT Outreach Program, Following Up on Abnormal Test Results, and Sustaining the Program. Two chapters containing Resources and References are also included.

The Mailed FIT Online Course is the newest resource and was developed based on the components of the Mailed FIT Implementation Guide. The course is a free, self-paced online program for busy health professionals that provides easy-to-access information in video format. Ten videos narrated by subject matter experts from around the nation cover all components of a mailed FIT outreach program. Three testimonial videos from experienced clinics describe their tips and strategies for implementing a successful mailed FIT outreach program. Finally, a helpful companion notebook for the course gives step-by-step activities and checklists for gathering and organizing the information needed to establish an outreach program. The Mailed FIT Online Course was created by NACDD in partnership with KPCHR and with the support of the CDC.

Evaluation: The evidence provided in the Mailed FIT Implementation Guide and subsequently created Mailed FIT Online Course was based on two primary sources. The first source was the five-year STOP CRC trial of mailed FIT outreach programs in 26 federally qualified health centers in Oregon and California (2013-2018). The trial investigated whether the use of mailed FIT outreach programs with follow-up colonoscopy for abnormal FIT results could increase CRC screening rates above the rates obtained with usual care opportunistic screening. The findings showed a significant improvement in CRC screening rates and an overall FIT return rate of 21%. The second source of evidence was the 2019 Mailed FIT Summit, which was sponsored by the CDC and hosted by the NACDD. The Summit participants included subject matter experts and stakeholders from across the nation. An accompanying journal article published in CA: A Cancer Journal for Clinicians described the Summit’s goals, process, and findings in detail.

Permissions: Made publicly available online by the National Association of Chronic Disease Directors.

Publication date: Guide published October 2021, last revised June 14, 2022; Online Course published March 2023. 

Post date: August 22, 2022, updated August 2023. 

Contact: Please send comments or questions to Lorrie Graaf (lgraaf_ic@chronicdisease.org) or Dawn Wiatrek (dwiatrek_ic@chronicdisease.org).

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Webinar – 2022 Messaging Guidebook for Black & African American People: Messages to Motivate for Colorectal Cancer Screening – June 21, 2022

This webinar provided an introduction to the 2022 NCCRT Messaging Guidebook for Black & African American People: Messages to Motivate for Colorectal Cancer Screening. 

Speakers:

  • Kaitlin Sylvester, MPA, Director, NCCRT – Programs & Partnerships
  • Folasade (Fola) P. May, MD, PhD, MPhil, Director of Gastroenterology Quality, UCLA Health
  • Michelle Aubertine, MBA, Project Consultant, KS&R
  • Adjoa Anyane-Yeboa, MD, MPH, Gastroenterologist, Massachusetts General Hospital, Harvard Medical School

Attendees received an overview of the NCCRT market research findings, learned about identifying barriers to CRC screening, understanding preferred and trusted sources for receiving healthcare information, and learned which research-tested messages could help encourage unscreened Black and African American people to seek CRC screening.

 

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NCCN Guidelines for Patients: Colorectal Cancer Screening – 2021

The National Comprehensive Cancer Network (NCCN®) announced the publication of Guidelines for Patients: Colorectal Cancer Screening in December 2021. This free guide for patients and caregivers breaks down the different ways screening can be done and explains the recommended timing according to the latest research. It is available in 18 languages.

The guide is supported in part by NCCRT member Fight Colorectal Cancer.

The NCCN issued a corresponding press release.

Evaluation: NCCN Guidelines for Patients are based on the NCCN Clinical Practice Guidelines in Oncology (NCCN Guidelines®), which are determined by multidisciplinary teams of experts from across NCCN Member Institutions.

Permissions: Made publicly available online by the National Comprehensive Cancer Network.

Publication date: December 2021

Post date: June 13, 2022

Contact: Email PatientGuidelines@NCCN.org

 

 

 

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How Can Women’s Health Providers Save More Lives from Colorectal Cancer?

This newly updated brief shares how women’s health providers can help advance the shared goal to reach colorectal cancer screening rates of 80% and higher in adults ages 45 and older.

NCCRT would like to thank the American College of Obstetricians and Gynecologists for supporting the development of this resource, and for their longtime commitment to advancing colorectal cancer screening as an NCCRT member. 

 

 

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The Dos and Don’ts of Colorectal Cancer Screening

This newly updated one-page flyer may be used to remind clinicians about some of the dos and don’ts when it comes to colorectal cancer screening. Partners have the option to cobrand the flyer with their organization’s logo. Contact your local American Cancer Society to learn more.

The flyer was updated in March 2022 to reflect the colorectal cancer screening starting age of 45 for average risk patients. Partners have the option to use one of two versions in 2022:

  • Age 45: This version references the starting age of 45 with no caveats (for health systems and health plans that are already covering screening at age 45 for all patients). 
  • Age 45 with 2023 caveat: This version references the starting age of 45 and includes an asterisk that explains that some health plans will not be required to follow the May 2021 USPSTF recommendation that lowered the age from 50 to 45 until 2023 (for health systems and health plans serving patients that may not yet have coverage for screening at age 45). 
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NCCRT Learning Center

The NCCRT Learning Center is a digital learning platform which features courses, tools, and other resources on colorectal cancer screening delivery and research. Current educational offerings include:

  • The Colonoscopy Needs Calculator—This tool estimates the number of colonoscopies your practice can realistically anticipate with a high-quality stool-based colorectal cancer screening program based on various screening rate goals and other data inputs. It also provides an estimation of what the total colonoscopy need would cost a system as well as a comparison between the costs of treating cancer and costs of providing colonoscopies.
  • The Communications Education Portal—This course houses our suite of market research findings on the unscreened for colorectal cancer and messaging recommendations to more effectively develop communication campaigns and resources for unscreened populations. Learners can peruse the market research findings from start to finish or jump in to find just what you need to educate, empower, and mobilize those who are not getting screened for colorectal cancer.

We plan to populate the NCCRT Learning Center with additional tools and learning modules over time. Users can create an account to track your progress, learn when new content is released, and access more courses as they become available.

 

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The Colonoscopy Needs Calculator

This tool estimates the number of colonoscopies your practice can realistically anticipate with a high-quality stool-based colorectal cancer screening program based on various screening rate goals and other data inputs. It also provides an estimation of what the total colonoscopy need would cost a system as well as a comparison between the costs of treating cancer and costs of providing colonoscopies.

Users have the option to create an account to track your progress and update data over time.