Hispanics/Latinos and Colorectal Cancer Companion Guide
The Hispanics/Latinos and Colorectal Cancer Companion Guide is a supplement to the 80% by 2018 Communications Guidebook, created in 2015 and updated in February 2016. This Companion Guide is based on market research on Hispanics/Latinos that are not up-to-date with recommended colorectal cancer screening. The Companion Guide includes:
- Perceptions about colorectal cancer and barriers to screening among unscreened Hispanics/Latinos
- Recommendations for reaching unscreened Hispanics/Latinos
- Spanish language tested messages
The Companion Guide reviews what we know from market research about unscreened Hispanics/Latinos and introduces and explains new tested messages.
New materials that utilize the messaging are now available for all to use. Partners are invited to use these materials below as is OR cobrand these materials in partnership with the NCCRT and the American Cancer Society.
To cobrand the materials, please reach out to the ACS NCCRT at [email protected] and we will walk you through the process.
Our hope is that partners can take this research and messages provided and make the messages resonate with their target audiences even more by using their own creativity, innovation and spokespersons.
Visit the the 80% by 2018 Communications Guidebook to find additional tools and resources to help you promote and evaluate your communications. Find additional guidance on communications for Asian Americans in the Asian Americans and Colorectal Cancer Companion Guide.
View the February 9th, 2016 webinar introducing the Companion Guide.
Explore More
Blue Star Conversation: April 15, 2025
This Blue Star Conversation covered, "Modeling the Impact of Colorectal Cancer Screening and Timely Follow-Up Colonoscopy: Recent Data from the Cancer Intervention and Surveillance Modeling Network (CISNET)"
ACS Webinar: Cancer Prevention and Screening for Community Health Centers
This webinar focused on health centers and covered the current state of colorectal cancer, the urgent need for screening patients age 45-55, and a review of tools and resources available.
Clinician’s Reference: Stool-Based Tests for Colorectal Cancer Screening
This revised resource is designed to introduce (or reintroduce) clinicians to the value of stool-based testing for colorectal cancer.