Hispanics/Latinos and Colorectal Cancer Companion Guide
The Hispanics/Latinos and Colorectal Cancer Companion Guide is a supplement to the 80% by 2018 Communications Guidebook, created in 2015 and updated in February 2016. This Companion Guide is based on market research on Hispanics/Latinos that are not up-to-date with recommended colorectal cancer screening. The Companion Guide includes:
- Perceptions about colorectal cancer and barriers to screening among unscreened Hispanics/Latinos
- Recommendations for reaching unscreened Hispanics/Latinos
- Spanish language tested messages
The Companion Guide reviews what we know from market research about unscreened Hispanics/Latinos and introduces and explains new tested messages.
New materials that utilize the messaging are now available for all to use. Partners are invited to use these materials below as is OR cobrand these materials in partnership with the NCCRT and the American Cancer Society.
To cobrand the materials, please reach out to the ACS NCCRT at [email protected] and we will walk you through the process.
Our hope is that partners can take this research and messages provided and make the messages resonate with their target audiences even more by using their own creativity, innovation and spokespersons.
Visit the the 80% by 2018 Communications Guidebook to find additional tools and resources to help you promote and evaluate your communications. Find additional guidance on communications for Asian Americans in the Asian Americans and Colorectal Cancer Companion Guide.
View the February 9th, 2016 webinar introducing the Companion Guide.
Explore More
The Dos and Don’ts of Colorectal Cancer Screening
NEWLY UPDATED! This cobrandable one-page flyer may be used to remind clinicians about some of the dos and don’ts when it comes to colorectal cancer screening.
Colorectal Cancer Data Dashboard
The CRC Data Dashboard is a dynamic national platform that integrates layers from multiple sources and allows you to interactively explore data using maps and graphs.
2023 Lead Time Messaging Guidebook
This Guidebook is intended to provide you with information and tools to motivate individuals at average and heightened risk for CRC to discuss screening prior to the recommended screening age. Our belief is that this will increase the likelihood that they will prioritize getting screened on-time for CRC.