2015 80% by 2018 Communications Guidebook – February 3, 2015

This webinar provided an introduction to the 80% by 2018 Communications Guidebook: Recommended messages to reach the unscreened, including an overview of the market research that went into the development of the resource.

Speakers:

• David Greenwald, MD, Co-Chair, Professor of Clinical Medicine, Montefiore Medical Center American College of Gastroenterology and NCCRT Public Awareness Task Group co-chair
• Richard Wender, MD, Chief Cancer Control Officer, American Cancer Society and NCCRT chair
• Angela Hayes Managing Director, Mission Support Communications, American Cancer Society
• Michael Sapienza, President and Founder of Chris4Life Aubrey Van Kirk Villalobos, MPH, Med Director, Comprehensive Cancer Control, GW Cancer Institute
• Aubrey Van Kirk Villalobos, MPH, Med Director, Comprehensive Cancer Control, GW Cancer Institute
• Kristie Marcelle State Health Systems, American Cancer Society
• Anjee Davis, MPPA, President, Fight Colorectal Cancer and co-chair, NCCRT Public Awareness Task Group