2015 80% by 2018 Communications Guidebook – February 3, 2015
This webinar provided an introduction to the 80% by 2018 Communications Guidebook: Recommended messages to reach the unscreened, including an overview of the market research that went into the development of the resource.
Speakers:
- David Greenwald, MD, Co-Chair, Professor of Clinical Medicine, Montefiore Medical Center American College of Gastroenterology and NCCRT Public Awareness Task Group co-chair
- Richard Wender, MD, Chief Cancer Control Officer, American Cancer Society and NCCRT chair
- Angela Hayes Managing Director, Mission Support Communications, American Cancer Society
- Michael Sapienza, President and Founder of Chris4Life Aubrey Van Kirk Villalobos, MPH, Med Director, Comprehensive Cancer Control, GW Cancer Institute
- Aubrey Van Kirk Villalobos, MPH, Med Director, Comprehensive Cancer Control, GW Cancer Institute
- Kristie Marcelle State Health Systems, American Cancer Society
- Anjee Davis, MPPA, President, Fight Colorectal Cancer and co-chair, NCCRT Public Awareness Task Group