Asian Americans Companion Guide & 2017 Communications Updates – February 9, 2017
This webinar introduced new assets for 80% by 2018 communications work, including the new Asian Americans and Colorectal Cancer Companion Guide, advice on earning earned media, advice on engaging celebrities and tips for evaluating your communications efforts. These topics are covered in three resources to help you promote and evaluate 80% by 2018 communication efforts:
- Engaging Celebrity Ambassadors
- Earning Your Earned Media
- Guidance on Evaluating 80% by 2018 Messaging
Speakers:
- Karen E. Kim, MD, MS, University of Chicago
- Kathleen Lobb, The Entertainment Industry Foundation
- John Patton, National Association of Chronic Disease Directors
- Amanda Hane, Amherst H. Wilder Foundation
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Webinar: Public Awareness Strategies to Promote Colorectal Cancer Screening
This webinar covered innovative public awareness strategies to promote timely colorectal cancer screening in the diverse communities served.
Clinician’s Reference: Stool-Based Tests for Colorectal Cancer Screening
This revised resource is designed to introduce (or reintroduce) clinicians to the value of stool-based testing for colorectal cancer.
Colorectal Cancer Data Dashboard
The CRC Data Dashboard is a dynamic national platform that integrates layers from multiple sources and allows you to interactively explore data using maps and graphs.