Coverage of Colorectal Cancer Media Audit
The NCCRT sought to examine colorectal cancer messaging in television and print media. The purpose was to describe and categorize content in articles or transcripts providing relevant colorectal cancer information and address two guiding research questions:
- How have colorectal cancer messages evolved over time?
- How do colorectal cancer messages vary between March (National Colorectal Cancer Awareness Month) and non-campaign months?
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