Guidance on Evaluating 80% by 2018 Messaging
Guidance for Evaluating the Effectiveness and Impact of 80% by 2018 Communications Efforts
This resource provides evaluation guidance for organizations that have adapted the tested messaging and other recommendations presented in the 80% by 2018 Communications Guidebook in their educational and communications efforts. While the messages and recommendations were based on market research, it is important that partners evaluate their own use of the messages to ensure that the messages and delivery channels are having the expected impact and to adapt their strategies if necessary.