Make It Your Own (MIYO)
Make It Your Own (MIYO)
Make It Your Own (MIYO) is an interactive website that allows users to print or create culturally appropriate educational materials in English and Spanish at no cost. MIYO-developed products are high quality, designed by graphic artists, and apply evidence-based strategies recommended by the Community Preventive Services Task Force in The Guide to Community Preventive Services (The Community Guide).
MIYO offers hundreds of images that vary by race, ethnicity, age, gender and location; messages targeted to specific populations, cultural groups and languages; product formats that include flyers, inserts, posters, postcards, question cards, and web banner ads; and support for health topics that include colorectal cancer screening, breast cancer screening, cervical cancer screening, HPV vaccination, tobacco cessation, and more. Many of MIYO’s colorectal cancer screening messages incorporate tested messages developed by NCCRT and the American Cancer Society found in the 80% by 2018 Communications Guidebook.
MIYO is a product of the Health Communication Research Laboratory (HCRL) at Washington University in St. Louis and Health Communication Impact, LLC.
Evaluation: MIYO uses evidence-based communication strategies that have been shown to work and that are recommended in The Community Guide. MIYO also systematically evaluates user data to create a “smart system” that recognizes which resources, designs, images and messages are most attractive to specific agencies.
Permissions: Made publicly available online by Washington University in St. Louis. Users must register to access the resource.
Publication date: Since 2007; updates made on an occasional basis
Post date: September 22, 2017
Contact: Submit comments, questions, and suggestions by web form.
Blue Star Conversations – February 21, 2024
This Blue Star Conversation featured a case study in the ACS NCCRT’s recently published Tailoring Colorectal Cancer Screening Messaging: A Practical Coalition Guide, and focused on key tangible actions for coalitions looking to reach specific populations and increase colorectal cancer screening in those populations.
2023 Lead Time Messaging Guidebook
This Guidebook is intended to provide you with information and tools to motivate individuals at average and heightened risk for CRC to discuss screening prior to the recommended screening age. Our belief is that this will increase the likelihood that they will prioritize getting screened on-time for CRC.
Tailoring Colorectal Cancer Screening Messaging: A Practical Coalition Guide
This step-by-step guide is targeted at coalitions who are looking to make highly effective campaigns to increase colorectal cancer (CRC) screening rates in their communities, especially for those hardest to reach, illustrated by case studies.