Asian Americans Companion Guide & 2017 Communications Updates – February 9, 2017
This webinar introduced new assets for 80% by 2018 communications work, including the new Asian Americans and Colorectal Cancer Companion Guide, advice on earning earned media, advice on engaging celebrities and tips for evaluating your communications efforts. These topics are covered in three resources to help you promote and evaluate 80% by 2018 communication efforts:
- Engaging Celebrity Ambassadors
- Earning Your Earned Media
- Guidance on Evaluating 80% by 2018 Messaging
Speakers:
- Karen E. Kim, MD, MS, University of Chicago
- Kathleen Lobb, The Entertainment Industry Foundation
- John Patton, National Association of Chronic Disease Directors
- Amanda Hane, Amherst H. Wilder Foundation
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