Increase Colorectal Cancer Awareness in Your Community
In the United States, colorectal cancer (CRC) is the third most commonly diagnosed cancer in both men and women. Regular screening can help find CRC early when treatment is more likely to be successful. Getting screened regularly can also help prevent CRC by finding and removing polyps before they turn into cancer.
Tailored messaging can help amplify the importance of CRC screening in your community. Health communications that reflect the needs, values, and motivations of your community can help drive screening behavior change and improve awareness.
The American Cancer Society offers evidence-based resources to help develop CRC screening messaging for all communities.
Use Communications Tools to Improve Impact
Effective communication strategies can help empower and mobilize individuals to prioritize screening as recommended. Use these resources to help deliver impactful, culturally relevant campaigns.
- Tailoring CRC Screening Messaging: A Practical Coalition Guide
- 80% in Every Community Messaging Guidebook: Recommendations to Reach the Unscreened
- Lead Time Messaging Guidebook
Tailor Messaging to Specific Populations
Reaching specific populations with targeted, culturally sensitive messaging can help improve screening equity. Use these resources to help inform communication strategies.
- Hispanic/Latinos and CRC Companion Guide
- Asian Americans and CRC Companion Guide
- Messaging Guidebook for Black & African American People: Messages to Motivate for Colorectal Cancer Screening
- Increasing CRC Screening Among LGBTQ+ Communities Brief
Apply Workplace Interventions
These resources offer practical, evidence-based guidance to enhance communication, workflow, and improve CRC screening rates in the workplace.
