CRC News: February 19, 2019
Hello NCCRT Members & 80% Partners,
We have several exciting updates to share with all of you.
Congratulations to the 2019 80% by 2018 National Achievement Award Winners!
The NCCRT has recognized six organizations with the 2019 80% by 2018 National Achievement Award, a prestigious national honor recognizing leadership in the ongoing effort to increase colorectal cancer screening rates across the United States. This year’s recipients include NOELA Community Health Center, New Orleans, LA, as the grand prize winner; and other honorees include AT&T, Dallas, TX; Bryan Green, M.D., Greenwood, SC; Kaiser Permanente Northern California, Oakland, CA; Kentucky Cancer Consortium, Lexington, KY; and Sanford Health, Sioux Falls, SD.
“We are honored to recognize this year’s awardees for their dedicated efforts to continue to make a difference in their communities by working to increase the number of people that have access to life-saving colorectal cancer screening,” said Dr. Richard Wender, chief cancer control officer, American Cancer Society, and NCCRT chair.
Learn more about these organizations’ exemplary work to increase colorectal cancer screening:http://nccrt.org/2019-awards/
View and share the joint American Cancer Society/NCCRT press release: http://pressroom.cancer.org/
Reminder: Register for the 80% in Every Community Campaign Launch on March 7
We hope you will join us on March 7th when the NCCRT, Fight Colorectal Cancer, the American Cancer Society, Mayo Clinic, Exact Sciences, and UPS join forces in Atlanta during Colorectal Cancer Awareness Month with partners around the country to launch our next campaign to reach an 80% colorectal cancer screening rate nationwide. Learn more and register to attend in person or watch the live broadcast. Watch parties are also encouraged! Lastly, connect with us on social media leading up to and during the broadcast with #80inEveryCommunity.
Reminder: Colorectal Cancer Awareness Month Short Video Opportunity
Do you have a story to tell about how you’re working to increase colorectal cancer screening rates to 80% and higher in your community? If so, we hope you’ll share it with us in a short :30 second video! Some of the videos will be shared during our annual Colorectal Cancer Awareness Month live broadcast on March 7th in Atlanta, GA (register now for the live event and livestream broadcast). Others will be shared on our social media channels throughout March. The deadline to share videos to be considered for the live broadcast is February 19th, but we’re collecting videos through February 28th to share throughout March. Read on to learn how to participate!
- Share who you/your organization are and where you are located.
- Quickly describe your organization and the community you serve (consider including notable disparities in colorectal cancer incidence, mortality, screening, or other barriers).
- Briefly describe what you are doing to increase screening and the accomplishments you’re most proud of.
- Make a closing statement that affirms your commitment to reaching 80% and higher colorectal cancer screening rates in your community.
- Please do not mention the March 7th event and broadcast to keep the content evergreen.
- Please assume you are speaking to a lay audience.
- Survivor and caregiver messages are welcome, too! Consider briefly describing your personal connection to colorectal cancer and why you are working to achieve the 80% goal.
- Looking for inspiration? Here’s an example of a similar video, but it doesn’t have to be this professional (and please limit to 30 seconds!).
- Please shoot in landscape mode, not portrait and save as an MP4 or MOV file.
- Amateur and iPhone videos are welcome!
- Looking for inspiration? Consider the following video background ideas:
- Shoot the video in a community or clinic setting (outside a clinic building, inside a clinic)
- Show a map in the background of your state/city/community
- Show a collage of rotating photos with voiceover
How to Submit:
- Please upload your video file to the following Google Drive folder AND send an email to Emily.Butler@cancer.org with your name and contact info so that we can reach out to you with any questions: https://drive.google.com/
drive/folders/ 1Ychn8DAp3r0Rt7MYaGFxiPth2KGYs vAy?usp=sh
- The deadline to share videos to be considered for the live broadcast is February 19th, but we’re collecting videos through February 28th to share throughout March.
Thank you for considering this opportunity! We can’t wait to see your submissions!
Relevant Journal Articles, Reports, and News Stories
- Last week the American Cancer Society published “Cancer Statistics for African Americans, 2019,” along with its companion piece Cancer Facts & Figures for African Americans 2019-2021, in the American Cancer Society’s journal CA: A Cancer Journal for Clinicians. The publications report that the overall cancer death rate is dropping faster in blacks than in whites, driven by declines for three of four most common cancers, including colorectal cancer.
- The Community Guide published a story about how two community health centers – one in South Central Texas and another in New Orleans – saw dramatic increases in colorectal cancer screening rates following implementation of multicomponent interventions. The story describes how the American Cancer Society partnered with the health centers to implement the interventions. Congratulations to NOELA Community Health Center, 2019 80% by 2018 National Achievement Award grand prize winner, and American Cancer Society staff Anna Hassan, Jennifer Frizzell, and Kaela Momtzeldize for this recognition of their great work!
Many thanks to all of you for the important work you do. Have a good week!
The NCCRT Team