March 2020 Colorectal Cancer Awareness Month Broadcast

On March 5th, 2020, NCCRT hosted a live broadcast from Atlanta, Georgia featuring Dr. Richard Wender, NCCRT Chair and other special guests to mark National Colorectal Cancer Awareness Month. This recorded broadcast features interviews with experts, survivors, 2020 80% in Every Community National Achievement Awards winners, and others.

2019 Colorectal Cancer Screening Messaging Guidebook: Recommended Messages to Reach the Unscreened

In 2018, the NCCRT and the American Cancer Society researched screened and unscreened populations to better understand and address screening disparities. The goals of the market research were to:

  • Measure general awareness of colorectal cancer screening methods.
  • Understand the rationale, attitudes, and motivations for being screened or not.
  • Analyze priority populations such as adults aged 50-54, rural dwellers, and the marketplace insured.
  • Identify logical and emotional drivers that could encourage screening.
  • Use the drivers to create and test messages that would motivate unscreened individuals.

This guidebook shares the findings and recommendations gathered from that research and is further designed to help in the education, empowerment, and mobilization of those who are not getting screened for colorectal cancer. Our hope is that our partners can take this research and the recommended messaging provided to strengthen your own communications campaigns, creating resources that resonate with the target audiences even more by using your own creativity, innovation and spokespersons.

The NCCRT would like to thank the Public Awareness and Social Media Task Group members who participated in the conceptualization of this Guidebook’s research and content. Also, a very special thank you to the 80% in Every Community Market Research Advisory Group for their participation, expertise, and oversight. 

Other Guides and Resources: 

The Hispanics/Latinos and Colorectal Cancer Companion Guide and Asian Americans and Colorectal Cancer Companion Guide introduce market research about the unscreened from these populations and include tested messages in Spanish and several Asian languages. The 2017 Communications Guidebook is also still a useful resource for developing your messaging campaigns. 

2019 Messaging Guidebook – Table of Contents (Section Downloads Below)

Other tools were developed during the 80% by 2018 campaign and can still help you promote and evaluate your communications:

More communications tools and resources will be coming soon!

 

80% in Every Community Press Kit

Below are relevant materials for press events and communications about 80% in Every Community. We hope these materials serve as an excellent foundation for your communication needs and to share about 80% in Every Community with stakeholders who might be less familiar with the campaign. As you develop media relationships, note that it is always best to prepare new and unique story opportunities for reporting. 

Use the following tools to help you promote and evaluate 80% in Every Community communications:

Colorectal Cancer Awareness Month Social Media Toolkit – March 2019

This toolkit, developed by the George Washington University (GW) Cancer Center, is designed to help public health professionals establish a Colorectal Cancer Awareness Month social media strategy, implement Facebook and Twitter best practices, disseminate Colorectal Cancer Awareness Month messaging, and manage and evaluate social media efforts.

This toolkit provides a short introduction to use of social media in a health system context, a list of Twitter and Facebook best practices for messages, a list of sample tweets and Facebook posts, other ideas for participating in colorectal cancer awareness month, tips on evaluating social media efforts, and a list of references and other resource links.

Public health professionals, cancer control professionals, coalitions, community-based organizations and stakeholders can all use this toolkit and adapt its messaging for their unique audiences and areas of expertise.

Evaluation: The recommendations and sample messages in the toolkit were designed using evidence-based social media and colorectal cancer messaging best practices.

Evaluation assets: The toolkit includes a section on Measuring Success, which explains how to use analytics to evaluate the impact of social media messages and campaigns.

Permissions: Made publicly available online by the GW Cancer Center.

Publication date: February 2019

Post date: September 2017, revised February 2019

Contact: Send comments, questions, and suggestions to cancercontrol@gwu.edu.

best practices handbook for health plans

“Thank you! This is exactly the type of information health plans need to pass to one another to improve partnership/collaboration, as the consumer will benefit at the end.”

“I really enjoyed that each of the health plans featured in the toolkit highlights a different intervention or opportunity. That gives our partners many approaches to choose from.”

Colorectal Cancer Screening Best Practices Handbook for Health Plans

Health plans have an essential role to play in the effort to screen more Americans for colorectal cancer, particularly given that seven out of 10 people who are unscreened are covered by insurance.

Colorectal Cancer Screening Best Practices Handbook for Health Plans, provides a first-of-its-kind compilation of best practices, case studies, templates and tools, that will kick start or infuse health plans’ efforts to save more lives and prevent more cancers.

To develop the handbook, the NCCRT convened an advisory group of health plan experts and interviewed high-performing health plans to understand what works and what doesn’t when it comes to increasing screening among members. Thank you to the many individuals and organizations who contributed their time and expertise to developing this much requested resource.

In the future, we hope to update this handbook with more case studies from high-performing health plans. If you have a story to share about how your health plan has worked to raise colorectal cancer screening rates, please email nccrt@cancer.org.

NCCRT’s issue brief, The Importance of Waiving Cost-sharing for Follow-up Colonoscopies, provides additional information on the colonoscopy copay issue.

View the March 28, 2017 webinar introducing the Handbook for a guided tour of the best practices, case studies, and templates and tools found within the handbook, and hear from one of the profiled health plans.

80% by 2018 Communications Guidebook: Recommended Messaging to Reach the Unscreened

This Guidebook is based on market research from the American Cancer Society with guidance from the NCCRT Public Awareness Task Group. The Guidebook is designed to help educate, empower and mobilize three key audiences who are not getting screened for colorectal cancer:

  • The newly insured
  • The insured, procrastinator/rationalizer
  • The financially challenged

The goal of the Guidebook is to share what we know about reaching these hard-to-persuade groups using tested messages.

The 2017 Guidebook includes additional templates, tools and customized resources. (Note: Some versions of Internet Explorer create errors in the document. If you experience problems please use an alternate browser, such as Firefox or Google Chrome.)

The Hispanics/Latinos and Colorectal Cancer Companion Guide and Asian Americans and Colorectal Cancer Companion Guide introduce market research about the unscreened from these populations and include tested messages in Spanish and several Asian languages.

Use the following tools to help you promote and evaluate 80% by 2018 communications:

The Guidebook reviews what we know from market research about the unscreened and introduces and explains new tested messages. It also provides tools with the messages incorporated to get you started:

Our hope is that partners can take this research and messages provided in the Guidebook and make the message resonate with the target audiences even more by using their own creativity, innovation and spokespersons.

View the following webinars to learn more about the market research that went into this work, and the tools that are available.

Asian Americans Companion Guide & 2017 Communications Updates

Asian Americans Companion Guide & 2017 Communications Updates – February 9, 2017

This webinar introduced new assets for 80% by 2018 communications work, including the new Asian Americans and Colorectal Cancer Companion Guide, advice on earning earned media, advice on engaging celebrities and tips for evaluating your communications efforts. These topics are covered in three resources to help you promote and evaluate 80% by 2018 communication efforts:

Speakers:

  • Karen E. Kim, MD, MS, University of Chicago
  • Kathleen Lobb, The Entertainment Industry Foundation
  • John Patton, National Association of Chronic Disease Directors
  • Amanda Hane, Amherst H. Wilder Foundation

Hispanics/Latinos and Colorectal Cancer Companion Guide

The Hispanics/Latinos and Colorectal Cancer Companion Guide is a supplement to the 80% by 2018 Communications Guidebook, created in 2015 and updated in February 2016. This Companion Guide is based on market research on Hispanics/Latinos that are not up-to-date with recommended colorectal cancer screening. The Companion Guide includes:

  • Perceptions about colorectal cancer and barriers to screening among unscreened Hispanics/Latinos
  • Recommendations for reaching unscreened Hispanics/Latinos
  • Spanish language tested messages

The Companion Guide reviews what we know from market research about unscreened Hispanics/Latinos and introduces and explains new tested messages.

New materials that utilize the messaging are now available for all to use.  Partners are invited to use these materials below as is OR cobrand these materials in partnership with the NCCRT and the American Cancer Society.

To cobrand the materials, please fill out the responsible use agreement. You will then be sent the original files with a button allowing you to upload your logo to cobrand the materials.

Our hope is that partners can take this research and messages provided and make the messages resonate with their target audiences even more by using their own creativity, innovation and spokespersons.

Visit the the 80% by 2018 Communications Guidebook to find additional tools and resources to help you promote and evaluate your communications. Find additional guidance on communications for Asian Americans in the Asian Americans and Colorectal Cancer Companion Guide.

View the February 9th, 2016 webinar introducing the Companion Guide.

Screen for Life: National Colorectal Cancer Action Campaign

Screen for Life: National Colorectal Cancer Action Campaign is a Centers for Disease Control and Prevention (CDC) campaign to increase colorectal cancer screening among men and women ages 50 or older. The campaign provides free print materials (fact sheets, brochures, postcards, etc.), TV and radio PSAs, social media posts and images, and other materials in English and Spanish to inform men and women about the importance of colorectal cancer screening. Campaign development is based on an extensive review of communication and behavioral science literature as well as focus group studies held throughout the U.S.

Evaluation: Since 1999, CDC has conducted more than 225 focus groups in 35 U.S. cities to assess knowledge, behaviors, and screening practices of the target audiences and test campaign messages and materials. Input also is sought from state health departments on the types of materials that would be most helpful to local efforts. The campaign estimates that as of June 2017, Screen for Life PSAs have generated more than 20 billion audience impressions (the number of times the PSAs have been seen or heard), worth more than $246 million in donated placements. Learn more in the Campaign Overview.

Permissions: Made publicly available online by the Centers for Disease Control and Prevention. Visit the website to review the Usage Guidelines. Note that CDC allows state health departments and tribes/tribal organizations to add local information to printed materials and to the closing graphic of TV PSAs—e.g. “Brought to you by the Maryland Department of Public Health.” Screen for Life also provides CDC’s Colorectal Cancer Control Program grantees with specially adapted materials and other resources as needed.

Publication date: Launched in March, 1999; Regularly updated, most recently in 2017.

Post date: September 15, 2017

Contact: Submit comments, questions, and suggestions via web form.