This webinar highlights the latest ACS NCCRT resource, the Lead Time Messaging Guidebook: A Tool to Encourage On-Time Colorectal Cancer Screening. This guidebook is intended to provide you with information and tools to motivate individuals at average and heightened risk for colorectal cancer to discuss screening prior to the recommended screening age. During this webinar you will learn about the market research that was used to inform the tailored messaging tactics outlined in the guidebook, and hear what else is included in this new, exciting resource. You’ll hear directly from:
- Michelle Aubertine, MBA, Project Manager at KS&R
- Steven Itzkowitz, MD, FACP, FACG, AGAF, Chair of the ACS NCCRT, Icahn School of Medicine at Mount Sinai
Key Links:
- Slides from the Webinar
- View ACS Cancer Facts & Figures 2024
- View ACS Colorectal Cancer Facts & Figures 2023-2025
- View the ACS NCCRT Risk Assessment and Screening Toolkit
Explore More
2024 National Colorectal Cancer Awareness Month Webcast
The 2024 National Webcast celebrated national achievements and to hear the latest state of the field updates that inform the ACS NCCRT's work.
2023 Lead Time Messaging Guidebook
This Guidebook is intended to provide you with information and tools to motivate individuals at average and heightened risk for CRC to discuss screening prior to the recommended screening age. Our belief is that this will increase the likelihood that they will prioritize getting screened on-time for CRC.
Tailoring Colorectal Cancer Screening Messaging: A Practical Coalition Guide
This step-by-step guide is targeted at coalitions who are looking to make highly effective campaigns to increase colorectal cancer (CRC) screening rates in their communities, especially for those hardest to reach, illustrated by case studies.