On June 21, 2022 NCCRT hosted a webinar to provide an introduction to the soon-to-be released 2022 NCCRT Messaging Guidebook for Black & African American People: Messages to Motivate for Colorectal Cancer Screening.
Kaitlin Sylvester, MPA, Director, NCCRT – Programs & Partnerships
Folasade (Fola) P. May, MD, PhD, MPhil, Director of Gastroenterology Quality, UCLA Health
Michelle Aubertine, MBA, Project Consultant, KS&R
Adjoa Anyane-Yeboa, MD, MPH, Gastroenterologist Massachusetts General Hospital, Harvard Medical School
Attendees received an overview of the NCCRT market research findings, learned about identifying barriers to CRC screening, understanding preferred and trusted sources for receiving healthcare information, and learned which research-tested messages could help encourage unscreened Black and African American people to seek CRC screening.