Webinar: 2022 Messaging Guidebook for Black & African American People: Messages to Motivate for Colorectal Cancer Screening – June 21, 2022
This webinar provided an introduction to the 2022 NCCRT Messaging Guidebook for Black & African American People: Messages to Motivate for Colorectal Cancer Screening.
- Kaitlin Sylvester, MPA, Director, NCCRT – Programs & Partnerships
- Folasade (Fola) P. May, MD, PhD, MPhil, Director of Gastroenterology Quality, UCLA Health
- Michelle Aubertine, MBA, Project Consultant, KS&R
- Adjoa Anyane-Yeboa, MD, MPH, Gastroenterologist, Massachusetts General Hospital, Harvard Medical School
Attendees received an overview of the NCCRT market research findings, learned about identifying barriers to CRC screening, understanding preferred and trusted sources for receiving healthcare information, and learned which research-tested messages could help encourage unscreened Black and African American people to seek CRC screening.
Blue Star Conversations – February 21, 2024
This Blue Star Conversation featured a case study in the ACS NCCRT’s recently published Tailoring Colorectal Cancer Screening Messaging: A Practical Coalition Guide, and focused on key tangible actions for coalitions looking to reach specific populations and increase colorectal cancer screening in those populations.
2023 Lead Time Messaging Guidebook
This Guidebook is intended to provide you with information and tools to motivate individuals at average and heightened risk for CRC to discuss screening prior to the recommended screening age. Our belief is that this will increase the likelihood that they will prioritize getting screened on-time for CRC.
Tailoring Colorectal Cancer Screening Messaging: A Practical Coalition Guide
This step-by-step guide is targeted at coalitions who are looking to make highly effective campaigns to increase colorectal cancer (CRC) screening rates in their communities, especially for those hardest to reach, illustrated by case studies.