Asian Americans and Colorectal Cancer Companion Guide
The Asian Americans and Colorectal Cancer Companion Guide is a supplement to the 80% by 2018 Communications Guidebook, created in 2015 and updated in February 2017. This Companion Guide, based on both qualitative and quantitative research, seeks to provide advice about how to communicate about colorectal cancer screening with seven Asian American subgroups. The Companion Guide includes:
- Perceptions about colorectal cancer and barriers to screening among unscreened Asian Americans
- Recommendations for reaching unscreened Asian Americans
- Tested messages in several Asian languages
Visit the the 80% by 2018 Communications Guidebook to find additional tools and resources to help you promote and evaluate your communications. Find additional guidance on communications for Hispanics/Latinos in the Hispanics/Latinos and Colorectal Cancer Companion Guide.
View the February 9th, 2017 webinar introducing the Asian Americans Companion Guide and new communications tools.
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