Webinar: 2019 Messaging Guidebook: Recommended Messages to Reach the Unscreened
80% in Every Community 2019 Messaging Guidebook: Recommended Messages to Reaching the Unscreened – July 16, 2019
This webinar provided an introduction to the 2019 80% in Every Community Messaging Guidebook: Recommended messages to reach the unscreened. The guidebook serves as a resource to both better understand the motivations, attitudes, and barriers of key unscreened populations, while it also recommends market tested messages that can educate and motivate these key audiences on the importance of colorectal cancer screening. The 2019 update to this NCCRT resource includes new findings, new population profiles, and message delivery insights that will better inform our efforts to improve colorectal cancer screening rates to 80% in Every Community.
- Michelle Aubertine, KS&R
- Bill Willard, American Cancer Society
Blue Star Conversations – February 21, 2024
This Blue Star Conversation featured a case study in the ACS NCCRT’s recently published Tailoring Colorectal Cancer Screening Messaging: A Practical Coalition Guide, and focused on key tangible actions for coalitions looking to reach specific populations and increase colorectal cancer screening in those populations.
2023 Lead Time Messaging Guidebook
This Guidebook is intended to provide you with information and tools to motivate individuals at average and heightened risk for CRC to discuss screening prior to the recommended screening age. Our belief is that this will increase the likelihood that they will prioritize getting screened on-time for CRC.
Tailoring Colorectal Cancer Screening Messaging: A Practical Coalition Guide
This step-by-step guide is targeted at coalitions who are looking to make highly effective campaigns to increase colorectal cancer (CRC) screening rates in their communities, especially for those hardest to reach, illustrated by case studies.