Resource Type: Infographic

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State-by-State Colorectal Cancer Screening Landscape

This resource, developed by Exact Sciences, provides a snapshot of the colorectal cancer screening landscape in each state while also putting into context how the different states compare with each other in a range of areas. While the majority of the information included is publicly available, it is difficult to find all this information in one place. This resource is intended to help people better understand what the CRC screening landscape – from coverage to screening rates to legislation – looks like in each state.

Evaluation: The last slide includes reference links for the included information. This involved considerable time and research across multiple websites and through research from Exact Sciences’ legal team.

Permissions: Made publicly available online by Exact Sciences.

Publication date: November 2019; updated August 2020

Post date: November 3, 2020

Contact: Submit comments, questions, and suggestions to Bryan Goettel: bgoettel@exactsciences.com.

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NuestrasVoces
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Nuestras Voces Network Colorectal Cancer Awareness Month Infographic

This bilingual infographic on colorectal cancer was developed by the National Alliance for Hispanic Health’s Nuestras Voces Network Program to raise awareness about the importance of screening, and to promote the information from Centers for Disease Control and Prevention’s (CDC’s) Screen for Life National Colorectal Cancer Action Campaign during National Colorectal Cancer Awareness Month.

This infographic can be shared, posted on social media, printed for community distribution, and customized to include a local organization logo. For more information on how to use this resource in your own community see contact information below.

Evaluation: The content of the infographic was based on evidence-based resources including NCCRT’s 2019 Colorectal Cancer Screening Messaging Guidebook and CDC’s Screen for Life National Colorectal Cancer Action Campaign.

Permissions: Made publicly available online by the National Alliance for Hispanic Health’s Nuestras Voces Network Program. See Contact section below for more information.

Publication date: 2020

Post date: March 30, 2020

Contact: For more information about this infographic and the Nuestras Voces Network Program please contact Marcela Gaitán at mgaitan@healthyamericas.org.

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Please email caleb.levell@cancer.org for a print-ready version. 

Beyond Thankful: 80% by 2018

Our story of audacity, commitment, and unity

The 80% by 2018 Beyond Thankful report tells the story of our collective ambition, commitment, and unity during the course of this campaign. We hope it not only inspires a sense of accomplishment, but also expresses our absolute gratitude for the enthusiasm, innovation, and hard work that you put into making this campaign a success. The 80% by 2018 effort brought out the best in us and we have no intention of letting this spirit of goodwill fade as we launch 80% in Every Community. 

Thank you to the NCCRT Steering Committee, the Public Awareness and Social Media Task Group, and the project advisory group that oversaw the development of this report. Advisory group members included: Dennis Ahnen, April Barry, Durado Brooks, Anne Carlson, Paige Cucchi, Brian Davis, David Greenwald, Laura Habighorst, Nikki Hayes, Steven Itzkowitz, Kinetra Joseph, Dorothy Lane, Michael Potter, Marta Sanchez, Paul Schroy, Robert Smith, and Andrew Wortmann. Finally, a special thank you to 1000 Feathers for leading the design, development, and editing of the report. 

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Prevent Colon Cancer Throughout Your Life Poster

This poster from the Colon Cancer Prevention Project illustrates steps to prevent colorectal cancer throughout the life course.

The poster can be customized to include a local organization logo. See Contact section below for more information on how to use this resource in your own practice, office, or other location.

Evaluation: The content and messaging was developed based on the American Cancer Society’s 2018 Colorectal Cancer Screening Guideline and other evidence-based sources. 

Permissions: Made publicly available online by the Colon Cancer Prevention Project. See Contact section below for more information. 

Publication date: 2018

Post date: December 18, 2018

Contact:For partnership inquiries or for information regarding how you might use this infographic in your own practice, office, or other location, please contact Katie Pilkington at kpilkington@kickingbutt.org.

 

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crcstateprofile
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Colorectal Cancer Screening State Profiles

The Centers for Disease Control and Prevention’s (CDC’s) Colorectal Cancer Screening State Profiles provide state-specific colorectal cancer screening trends from 2012 through 2016, modeled county-level colorectal cancer screening estimates from 2014, and screening prevalence by race/ethnicity, sex, insurance status, and age group for all for all 50 states, DC, and Puerto Rico.

These profiles can help comprehensive cancer control programs, colorectal cancer control programs, and others with planning interventions and sharing current colorectal cancer screening estimates in their state.

Evaluation: Screening statistics come from CDC’s Behavioral Risk Factor Surveillance System, CDC’s National Center for Health Statistics, and other sources. View the footnotes of the state profiles to learn more.

Permissions: Made publicly available online by the Centers for Disease Control and Prevention, with content provided and maintained by the Division of Cancer Prevention and Control.

Publication date: November 14, 2018

Post date: December 6, 2018

Contact: Send comments, questions, and suggestions to ncccpcommunications@cdc.gov.

 

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CRC Communications Guidebook
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80% by 2018 Communications Guidebook: Recommended Messaging to Reach the Unscreened

This Guidebook is based on market research from the American Cancer Society with guidance from the NCCRT Public Awareness Task Group. The Guidebook is designed to help educate, empower and mobilize three key audiences who are not getting screened for colorectal cancer:

  • The newly insured
  • The insured, procrastinator/rationalizer
  • The financially challenged

The goal of the Guidebook is to share what we know about reaching these hard-to-persuade groups using tested messages.

The 2017 Guidebook includes additional templates, tools and customized resources. (Note: Some versions of Internet Explorer create errors in the document. If you experience problems please use an alternate browser, such as Firefox or Google Chrome.)

The Hispanics/Latinos and Colorectal Cancer Companion Guide and Asian Americans and Colorectal Cancer Companion Guide introduce market research about the unscreened from these populations and include tested messages in Spanish and several Asian languages.

Use the following tools to help you promote and evaluate 80% by 2018 communications:

The Guidebook reviews what we know from market research about the unscreened and introduces and explains new tested messages. It also provides tools with the messages incorporated to get you started:

Our hope is that partners can take this research and messages provided in the Guidebook and make the message resonate with the target audiences even more by using their own creativity, innovation and spokespersons.

View the following webinars to learn more about the market research that went into this work, and the tools that are available.

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Colorectal cancer screening
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Screen for Life: National Colorectal Cancer Action Campaign

Screen for Life: National Colorectal Cancer Action Campaign is a Centers for Disease Control and Prevention (CDC) campaign to increase colorectal cancer screening among men and women ages 50 or older. The campaign provides free print materials (fact sheets, brochures, postcards, etc.), TV and radio PSAs, social media posts and images, and other materials in English and Spanish to inform men and women about the importance of colorectal cancer screening. Campaign development is based on an extensive review of communication and behavioral science literature as well as focus group studies held throughout the U.S.

Evaluation: Since 1999, CDC has conducted more than 225 focus groups in 35 U.S. cities to assess knowledge, behaviors, and screening practices of the target audiences and test campaign messages and materials. Input also is sought from state health departments on the types of materials that would be most helpful to local efforts. The campaign estimates that as of June 2017, Screen for Life PSAs have generated more than 20 billion audience impressions (the number of times the PSAs have been seen or heard), worth more than $246 million in donated placements. Learn more in the Campaign Overview.

Permissions: Made publicly available online by the Centers for Disease Control and Prevention. Visit the website to review the Usage Guidelines. Note that CDC allows state health departments and tribes/tribal organizations to add local information to printed materials and to the closing graphic of TV PSAs—e.g. “Brought to you by the Maryland Department of Public Health.” Screen for Life also provides CDC’s Colorectal Cancer Control Program grantees with specially adapted materials and other resources as needed.

Publication date: Launched in March, 1999; Regularly updated, most recently in 2017.

Post date: September 15, 2017

Contact: Submit comments, questions, and suggestions via web form.

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Mapping 80% by 2018 Progress by State

NCCRT Evaluation and Measurement Task Group co-chair Ann G. Zauber, PhD, researcher at Memorial Sloan Kettering, presented a poster describing 80% by 2018 progress to date at the annual Digestive Disease Week Conference in San Diego in May 2016.

The poster illustrates the progress of the 80% by 2018 initiative by comparing the number needed to screen to reach 80% by 2018 in each state with the number of pledges received in each state.

Citation: Zauber, AG, Meester, RG, Fedewa, S et al. (2016, May). The National Colorectal Cancer Roundtable Campaign to Screen 80% for Colorectal Cancer by 2018: Mapping Progress by State to Focus Screening Effort. Poster presented at the Digestive Disease Week conference, San Diego, CA.

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80% By 2018 Sizzle Reel

The 40 second 80% by 2018 “sizzle reel” is an animated video that explains why colorectal cancer is a major public health problem and describes the tremendous impact we can make by achieving an 80% colorectal cancer screening rate by the year 2018.