Newly tested messages to help us reach 80% by 2018
- The newly revised 2016 80% by 2018 Communications Guidebook
- The Hispanics/Latinos and Colorectal Cancer Companion Guide
The messaging is based on new market research, and is designed to help educate, empower, and mobilize three key audiences who are not getting screened for colorectal cancer:
- The newly insured
- The insured, procrastinator/rationalizer
- The financially challenged
The newly revised 2016 Communications Guidebook includes radio and TV scripts, infographics, social media messages, banner ads, sample emails, and more.
The resources were rolled out during a Feb. 9 webinar with NCCRT members and Society staff. During that hour-long webinar, Ricardo A. López, president of Hispanic Research Inc., shared fascinating new market research about the perceptions of and barriers to colorectal screening among Hispanics/Latinos. You can find it all in the companion guide.
Reaching the large Hispanic/Latino community is critical, because colorectal cancer is the second-leading cause of death among Hispanics in the U.S., when men and women are combined. Hispanics are also one of the populations least likely to be screened for colorectal cancer. Nationwide, 1 in 3 adults between 50 and 75 years old are not getting screening tests as recommended, but among Hispanics, that number is closer to 1 in 2.
The call also featured short demonstrations on how to use the American Cancer Society’s new Cancer Statistics Center to generate state-specific data, and Washington University’s MIYO website (Make It Your Own) where you can create customized educational materials.