This webinar highlights the latest ACS NCCRT resource, the Lead Time Messaging Guidebook: A Tool to Encourage On-Time Colorectal Cancer Screening. This guidebook is intended to provide you with information and tools to motivate individuals at average and heightened risk for colorectal cancer to discuss screening prior to the recommended screening age. During this webinar you will learn about the market research that was used to inform the tailored messaging tactics outlined in the guidebook, and hear what else is included in this new, exciting resource. You’ll hear directly from:
- Michelle Aubertine, MBA, Project Manager at KS&R
- Steven Itzkowitz, MD, FACP, FACG, AGAF, Chair of the ACS NCCRT, Icahn School of Medicine at Mount Sinai
Key Links:
- Slides from the Webinar
- View ACS Cancer Facts & Figures 2024
- View ACS Colorectal Cancer Facts & Figures 2023-2025
- View the ACS NCCRT Risk Assessment and Screening Toolkit
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