80% in Every Community Employer Challenge Guide

Employers have the ability to help save lives from colorectal cancer by encouraging their employees to get screened for colorectal cancer and reduce their risk of getting the disease.

This comprehensive guide provides the tools, resources and messaging for them to effectively increase timely, quality colorectal cancer screening in their workforce and be a part of the 80% in Every Community campaign.

Whether you work at a corporation, cancer center, health plan, non-profit, etc., you can find resources to help you ensure colorectal cancer screening is a priority in your workplace. It’s never too earlier to start planning your activities for March, National Colorectal Cancer Awareness Month!

Just getting started? View the short brief, How Can Employers Save More Lives from Colorectal Cancer?, for an introduction to increasing screening in the workplace. 

Webinar – 2022 Messaging Guidebook for Black & African American People: Messages to Motivate for Colorectal Cancer Screening – June 21, 2022

This webinar provided an introduction to the 2022 NCCRT Messaging Guidebook for Black & African American People: Messages to Motivate for Colorectal Cancer Screening


  • Kaitlin Sylvester, MPA, Director, NCCRT – Programs & Partnerships
  • Folasade (Fola) P. May, MD, PhD, MPhil, Director of Gastroenterology Quality, UCLA Health
  • Michelle Aubertine, MBA, Project Consultant, KS&R
  • Adjoa Anyane-Yeboa, MD, MPH, Gastroenterologist, Massachusetts General Hospital, Harvard Medical School

Attendees received an overview of the NCCRT market research findings, learned about identifying barriers to CRC screening, understanding preferred and trusted sources for receiving healthcare information, and learned which research-tested messages could help encourage unscreened Black and African American people to seek CRC screening.


How Can Employers Save More Lives From Colorectal Cancer?

This newly updated brief shares how employers can help advance the national effort to reach colorectal cancer screening rates of 80% and higher in adults ages 45 and older.

Ready to take your work to increase colorectal cancer screening in the workplace to the next level? Download the NCCRT’s 80% In Every Community Employer Challenge Guide for a comprehensive, step-by-step guide including tools, resources and messaging to effectively increasing timely, quality colorectal cancer screening in the workplace.

March 2020 Colorectal Cancer Awareness Month Broadcast

On March 5th, 2020, NCCRT hosted a live broadcast from Atlanta, Georgia featuring Dr. Richard Wender, NCCRT Chair and other special guests to mark National Colorectal Cancer Awareness Month. This recorded broadcast features interviews with experts, survivors, 2020 80% in Every Community National Achievement Awards winners, and others.

80% in Every Community 2019 Messaging Guidebook: Recommended Messages to Reaching the Unscreened – July 16, 2019

This webinar provided an introduction to the 2019 80% in Every Community Messaging Guidebook: Recommended messages to reach the unscreened. The guidebook serves as a resource to both better understand the motivations, attitudes, and barriers of key unscreened populations, while it also recommends market tested messages that can educate and motivate these key audiences on the importance of colorectal cancer screening. The 2019 update to this NCCRT resource includes new findings, new population profiles, and message delivery insights that will better inform our efforts to improve colorectal cancer screening rates to 80% in Every Community. 


  • Michelle Aubertine, KS&R
  • Bill Willard, American Cancer Society


Penn State Health Electronic Employee Survey

Physician researchers at Penn State Health developed this colorectal cancer screening uptake and risk assessment tool for use by large entities such as employers and medical practices. The survey tool assesses whether an employee is up to date with screening based on 2016 USPSTF guidelines and also includes a risk assessment checklist to determine if the individual is at increased risk for colorectal cancer.

Penn State Health administered the survey to 6,188 employees, with a response rate of 45%. For respondents ≥50 years, 81% reported up-to-date colorectal cancer screening; thirty-three percent of all participants self-identified as high-risk.

Large employers are encouraged to adapt the survey tool and introduction letter for use with their employees.

Evaluation: The survey was administered electronically to all Penn State Health employees ≥40 years via an online platform. The survey anonymously collected demographic data. Associations between demographic/ risk factors and up-to-date screening status were examined using Fisher’s exact test for categorical variables and Wilcoxon Rank-Sum test for quantitative variables.

Permissions: These tools can be used by any large employer to measure their colorectal cancer screening rates.

Publication date: July 2018

Post date: December 18, 2018

Contact: Send comments, questions, and suggestions to Thomas McGarrity, MD at tmcgarrity@pennstatehealth.psu.edu.

Employer Strategies For Success – November 30, 2017

This American Cancer Society webinar explored how employers can impact their employees’ health through colorectal cancer screening interventions. The webinar began with a brief introduction to steps employers can take to increase screening rates at their company and then featured three corporate partners who have implemented effective strategies. The webinar also discussed how the language of the 80% by 2018 initiative is transitioning as we look into 2018 and beyond. Speakers included special corporate guest presenters from Ameren, AT&T, and Progressive Insurance.

Review the brief, What Can Employers Do To Advance The 80% Screening Goal?, to start learning how employers can be part of the national effort to make sure 80% of adults ages 50 and older are regularly screened for colorectal cancer.

Paid Leave Policies for Cancer Screenings

The New York State Department of Health offers resources to help employers develop an effective policy of providing paid leave for employee colorectal cancer screenings (breast and cervical are also covered).

The resources make the case for employers that by providing paid leave for cancer screenings, employers may realize a healthier workforce and be able to reduce expenses on worker compensation and disability costs, replacement costs for ill or injured employees who are absent, and recruitment and training costs for new employees. The website also walks employers through elements of an effective policy on paid leave, such as including union leadership in the process considering Employment Retirement Income and Security Act (ERISA) requirements.

Thank you to NCCRT Steering Committee member Dr. Heather Dacus for sharing these resources.

Evaluation: The content and messaging was developed based on information gathered from literature searches and from feedback from contractors implementing paid leave about common barriers they encountered when promoting the work.

Permissions: Made publicly available online through the New York State Department of Health.

Publication date: May 2016

Post date: September 20, 2017

Contact: Email comments, questions, and suggestions to CanServ@health.ny.gov.