On March 5th, 2020, NCCRT hosted a live broadcast from Atlanta, Georgia featuring Dr. Richard Wender, NCCRT Chair and other special guests to mark National Colorectal Cancer Awareness Month. This recorded broadcast features interviews with experts, survivors, 2020 80% in Every Community National Achievement Awards winners, and others.
This Guidebook is based on market research from the American Cancer Society with guidance from the NCCRT Public Awareness Task Group. The Guidebook is designed to help educate, empower and mobilize three key audiences who are not getting screened for colorectal cancer:
The goal of the Guidebook is to share what we know about reaching these hard-to-persuade groups using tested messages.
The 2017 Guidebook includes additional templates, tools and customized resources. (Note: Some versions of Internet Explorer create errors in the document. If you experience problems please use an alternate browser, such as Firefox or Google Chrome.)
The Hispanics/Latinos and Colorectal Cancer Companion Guide and Asian Americans and Colorectal Cancer Companion Guide introduce market research about the unscreened from these populations and include tested messages in Spanish and several Asian languages.
Use the following tools to help you promote and evaluate 80% by 2018 communications:
The Guidebook reviews what we know from market research about the unscreened and introduces and explains new tested messages. It also provides tools with the messages incorporated to get you started:
Our hope is that partners can take this research and messages provided in the Guidebook and make the message resonate with the target audiences even more by using their own creativity, innovation and spokespersons.
View the following webinars to learn more about the market research that went into this work, and the tools that are available.
The Hispanics/Latinos and Colorectal Cancer Companion Guide is a supplement to the 80% by 2018 Communications Guidebook, created in 2015 and updated in February 2016. This Companion Guide is based on market research on Hispanics/Latinos that are not up-to-date with recommended colorectal cancer screening. The Companion Guide includes:
The Companion Guide reviews what we know from market research about unscreened Hispanics/Latinos and introduces and explains new tested messages.
New materials that utilize the messaging are now available for all to use. Partners are invited to use these materials below as is OR cobrand these materials in partnership with the NCCRT and the American Cancer Society.
To cobrand the materials, please fill out the responsible use agreement. You will then be sent the original files with a button allowing you to upload your logo to cobrand the materials.
Our hope is that partners can take this research and messages provided and make the messages resonate with their target audiences even more by using their own creativity, innovation and spokespersons.
Visit the the 80% by 2018 Communications Guidebook to find additional tools and resources to help you promote and evaluate your communications. Find additional guidance on communications for Asian Americans in the Asian Americans and Colorectal Cancer Companion Guide.
View the February 9th, 2016 webinar introducing the Companion Guide.
Screen for Life: National Colorectal Cancer Action Campaign is a Centers for Disease Control and Prevention (CDC) campaign to increase colorectal cancer screening among men and women ages 50 or older. The campaign provides free print materials (fact sheets, brochures, postcards, etc.), TV and radio PSAs, social media posts and images, and other materials in English and Spanish to inform men and women about the importance of colorectal cancer screening. Campaign development is based on an extensive review of communication and behavioral science literature as well as focus group studies held throughout the U.S.
Evaluation: Since 1999, CDC has conducted more than 225 focus groups in 35 U.S. cities to assess knowledge, behaviors, and screening practices of the target audiences and test campaign messages and materials. Input also is sought from state health departments on the types of materials that would be most helpful to local efforts. The campaign estimates that as of June 2017, Screen for Life PSAs have generated more than 20 billion audience impressions (the number of times the PSAs have been seen or heard), worth more than $246 million in donated placements. Learn more in the Campaign Overview.
Permissions: Made publicly available online by the Centers for Disease Control and Prevention. Visit the website to review the Usage Guidelines. Note that CDC allows state health departments and tribes/tribal organizations to add local information to printed materials and to the closing graphic of TV PSAs—e.g. “Brought to you by the Maryland Department of Public Health.” Screen for Life also provides CDC’s Colorectal Cancer Control Program grantees with specially adapted materials and other resources as needed.
Publication date: Launched in March, 1999; Regularly updated, most recently in 2017.
Post date: September 15, 2017
Contact: Submit comments, questions, and suggestions via web form.
NCCRT partners have developed a wealth of videos and public service announcements (PSAs) to promote colorectal cancer screening that you can use, promote and share. Visit the links below for details.
Having Time to Catch It
Katie Couric, Stand Up To Cancer (SU2C) co-founder and founder the National Colorectal Cancer Research Alliance — with SU2C — launched an exciting celebrity-filled social media campaign to raise awareness for colorectal cancer screening.
A wide cross section of TV and movie stars generously recorded quick “get screened” messages (many of them while walking the red carpet at the 2017 Screen Actors Guild Awards). From Glenn Close to John Legend to cast members of some of TV’s — and the streaming world’s — most popular shows, an extraordinary array of talent is using their fame, good humor and style to raise awareness.
Please join in this social media campaign and repost these videos on your social media channels. Learn more about how you can work with celebrity ambassadors in your own colorectal cancer screening promotion efforts. View the celebrity videos.
Get screened for colorectal cancer in 12 languages
A multilingual PSA on colorectal cancer screening awareness from the American Society for Gastrointestinal Endoscopy.
Kathy Ireland Talks About Preventing Colon Cancer
A 30-second PSA on colorectal cancer screening awareness from the American Society for Gastrointestinal Endoscopy.
ASGE Community Outreach Award 2017 Winning Video: Big 50,” by Shelini Sooklal, MD
An ASGE partner video promoting colorectal cancer screening and recipient of the 2017 Community Outreach Award.
ASGE Community Outreach Award 2017 Winning Video: “Go for the Gold,” by Amit Sachdev, MD
An ASGE partner video promoting colorectal cancer screening and recipient of the 2017 Community Outreach Award.
Don’t Miss Life’s Greatest Moments: New Grandma
A 30 second PSA from the Colon Cancer Research Center at the University of South Carolina targeted to Hispanic/Latino audiences.
Don’t Miss Life’s Greatest Moments: Golden Anniversary
A 30 second PSA from the Colon Cancer Research Center at the University of South Carolina targeted to African American audiences.
Don’t Miss Life’s Greatest Moments: Daughter’s Wedding
A 30 second PSA from the Colon Cancer Research Center at the University of South Carolina.
Live is Full of Unexpected Surprises
A short video from the Colon Cancer Alliance that describes screening test options.
The 70×2020 Initiative developed the following videos. When sharing these PSAs, please utilize the following hashtag: #getscreenedfordak.
The PSA campaign was developed by the 70 x 2020 Initiative, a consortium of current and retired physicians, faculty at the University of Mississippi Medical Center, and other concerned professionals and volunteers, with support from the American Cancer Society and the Mississippi State University Extension Service. Use #getscreened4dak when promoting this PSA.
#getscreened4dak
Get Screened for Colon Cancer #getscreenedfordak
Get Screened for Dak #getscreenedfordak
Be there for the ones you love. Get screened. #getscreenedfordak
The Screen to Prevent (STOP) Colon Cancer project works to raise colorectal cancer screening rates in Federally Qualified Health Centers (FQHCs) in California, Oregon, and Washington State using fecal immunochemical testing (FIT).
The five-year project evaluates the effectiveness of the program in real-life practice conditions and is led by scientists and physicians at Kaiser Permanente’s Center for Health Research, Group Health Research Institute, and OCHIN. The project is funded by the National Institutes of Health Common Fund Health Care Systems (HCS) Research Collaboratory program.
Visit the Materials section of the website to find a variety of downloadable educational materials, including wordless instructions for multiple FITs, reminder and results letters, clinic posters, and workflow job aid templates.
Evaluation: The project began with a pilot study that found significant improvements in FIT completion rates for clinics in the STOP intervention. Visit the Findings section of the website to learn more.
Permissions: Made publicly available online by Kaiser Permanente Center for Health Research.
Publication date: 2014
Post date: September 20, 2017
Contact: Send comments, questions, and suggestions to Amanda.F.Petrik@kpchr.org.
The 40 second 80% by 2018 “sizzle reel” is an animated video that explains why colorectal cancer is a major public health problem and describes the tremendous impact we can make by achieving an 80% colorectal cancer screening rate by the year 2018.
Make It Your Own (MIYO) is an interactive website that allows users to print or create culturally appropriate educational materials in English and Spanish at no cost. MIYO-developed products are high quality, designed by graphic artists, and apply evidence-based strategies recommended by the Community Preventive Services Task Force in The Guide to Community Preventive Services (The Community Guide).
MIYO offers hundreds of images that vary by race, ethnicity, age, gender and location; messages targeted to specific populations, cultural groups and languages; product formats that include flyers, inserts, posters, postcards, question cards, and web banner ads; and support for health topics that include colorectal cancer screening, breast cancer screening, cervical cancer screening, HPV vaccination, tobacco cessation, and more. Many of MIYO’s colorectal cancer screening messages incorporate tested messages developed by NCCRT and the American Cancer Society found in the 80% by 2018 Communications Guidebook.
MIYO is a product of the Health Communication Research Laboratory (HCRL) at Washington University in St. Louis and Health Communication Impact, LLC.
Evaluation: MIYO uses evidence-based communication strategies that have been shown to work and that are recommended in The Community Guide. MIYO also systematically evaluates user data to create a “smart system” that recognizes which resources, designs, images and messages are most attractive to specific agencies.
Permissions: Made publicly available online by Washington University in St. Louis. Users must register to access the resource.
Publication date: Since 2007; updates made on an occasional basis
Post date: September 22, 2017
Contact: Submit comments, questions, and suggestions by web form.
