Intervention Type: Small media

Letters, brochures, videos, newsletters, etc. (Community Guide recommended*)

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Nuestras Voces Network Colorectal Cancer Awareness Month Infographic

This bilingual infographic on colorectal cancer was developed by the National Alliance for Hispanic Health’s Nuestras Voces Network Program to raise awareness about the importance of screening, and to promote the information from Centers for Disease Control and Prevention’s (CDC’s) Screen for Life National Colorectal Cancer Action Campaign during National Colorectal Cancer Awareness Month.

This infographic can be shared, posted on social media, printed for community distribution, and customized to include a local organization logo. For more information on how to use this resource in your own community see contact information below.

Evaluation: The content of the infographic was based on evidence-based resources including NCCRT’s 2019 Colorectal Cancer Screening Messaging Guidebook and CDC’s Screen for Life National Colorectal Cancer Action Campaign.

Permissions: Made publicly available online by the National Alliance for Hispanic Health’s Nuestras Voces Network Program. See Contact section below for more information.

Publication date: 2020

Post date: March 30, 2020

Contact: For more information about this infographic and the Nuestras Voces Network Program please contact Marcela Gaitán at mgaitan@healthyamericas.org.

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2019 Colorectal Cancer Screening Messaging Guidebook: Recommended Messages to Reach the Unscreened

In 2018, the NCCRT and the American Cancer Society researched screened and unscreened populations to better understand and address screening disparities. The goals of the market research were to:

  • Measure general awareness of colorectal cancer screening methods.
  • Understand the rationale, attitudes, and motivations for being screened or not.
  • Analyze priority populations such as adults aged 50-54, rural dwellers, and the marketplace insured.
  • Identify logical and emotional drivers that could encourage screening.
  • Use the drivers to create and test messages that would motivate unscreened individuals.

This guidebook shares the findings and recommendations gathered from that research and is further designed to help in the education, empowerment, and mobilization of those who are not getting screened for colorectal cancer. Our hope is that our partners can take this research and the recommended messaging provided to strengthen your own communications campaigns, creating resources that resonate with the target audiences even more by using your own creativity, innovation and spokespersons.

The NCCRT would like to thank the Public Awareness and Social Media Task Group members who participated in the conceptualization of this Guidebook’s research and content. Also, a very special thank you to the 80% in Every Community Market Research Advisory Group for their participation, expertise, and oversight. 

Other Guides and Resources: 

The Hispanics/Latinos and Colorectal Cancer Companion Guide and Asian Americans and Colorectal Cancer Companion Guide introduce market research about the unscreened from these populations and include tested messages in Spanish and several Asian languages. The 2017 Communications Guidebook is also still a useful resource for developing your messaging campaigns. 

2019 Messaging Guidebook – Table of Contents (Section Downloads Below)

Other tools were developed during the 80% by 2018 campaign and can still help you promote and evaluate your communications:

More communications tools and resources will be coming soon!

 

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80% in Every Community Press Kit

Below are relevant materials for press events and communications about 80% in Every Community. We hope these materials serve as an excellent foundation for your communication needs and to share about 80% in Every Community with stakeholders who might be less familiar with the campaign. As you develop media relationships, note that it is always best to prepare new and unique story opportunities for reporting. 

Use the following tools to help you promote and evaluate 80% in Every Community communications:

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Prevent Colon Cancer Throughout Your Life Poster

This poster from the Colon Cancer Prevention Project illustrates steps to prevent colorectal cancer throughout the life course.

The poster can be customized to include a local organization logo. See Contact section below for more information on how to use this resource in your own practice, office, or other location.

Evaluation: The content and messaging was developed based on the American Cancer Society’s 2018 Colorectal Cancer Screening Guideline and other evidence-based sources. 

Permissions: Made publicly available online by the Colon Cancer Prevention Project. See Contact section below for more information. 

Publication date: 2018

Post date: December 18, 2018

Contact:For partnership inquiries or for information regarding how you might use this infographic in your own practice, office, or other location, please contact Katie Pilkington at kpilkington@kickingbutt.org.

 

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Employer Strategies For Success – November 30, 2017

This American Cancer Society webinar explored how employers can impact their employees’ health through colorectal cancer screening interventions. The webinar began with a brief introduction to steps employers can take to increase screening rates at their company and then featured three corporate partners who have implemented effective strategies. The webinar also discussed how the language of the 80% by 2018 initiative is transitioning as we look into 2018 and beyond. Speakers included special corporate guest presenters from Ameren, AT&T, and Progressive Insurance.

Review the brief, What Can Employers Do To Advance The 80% Screening Goal?, to start learning how employers can be part of the national effort to make sure 80% of adults ages 50 and older are regularly screened for colorectal cancer.

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Additional Q&A

Colorectal Cancer Screening In American Indian & Alaska Native Communities – November 28, 2017

This webinar explored the opportunities and barriers related to delivering quality colorectal cancer screening and follow-up care in health care settings serving American Indian and Alaska Native (AI/AN) communities. The webinar provided a review of basic basic data on colorectal cancer incidence, mortality, and screening rates in AI/AN populations, an overview of the American Cancer Society and the NCCRT’s work to address this issue, and presentations from two AI/AN-serving healthcare systems about their innovative approaches to increasing colorectal cancer screening.

Learn more about the American Cancer Society and the NCCRT’s work to address this issue in the post-meeting report from the April 2016 one-day summit to explore the challenges and potential solutions to improving access to quality colorectal cancer screening in this population.

Speakers:

  • Kris Rhodes, MPH, Chief Executive Officer, American Indian Cancer Foundation (Moderator)
  • Laura Makaroff, DO, Senior Director, Cancer Control Intervention, American Cancer Society, Inc.
  • Jessica Deaton, RN, BSN, Care Manager, Oklahoma City Indian Clinic
  • Richard Mousseau, MS, Director, Community Health Prevention Programs, Great Plains Tribal Chairmen’s Health Board
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best practices handbook for health plans
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“Thank you! This is exactly the type of information health plans need to pass to one another to improve partnership/collaboration, as the consumer will benefit at the end.”

“I really enjoyed that each of the health plans featured in the toolkit highlights a different intervention or opportunity. That gives our partners many approaches to choose from.”

Colorectal Cancer Screening Best Practices Handbook for Health Plans

Health plans have an essential role to play in the effort to screen more Americans for colorectal cancer, particularly given that seven out of 10 people who are unscreened are covered by insurance.

Colorectal Cancer Screening Best Practices Handbook for Health Plans, provides a first-of-its-kind compilation of best practices, case studies, templates and tools, that will kick start or infuse health plans’ efforts to save more lives and prevent more cancers.

To develop the handbook, the NCCRT convened an advisory group of health plan experts and interviewed high-performing health plans to understand what works and what doesn’t when it comes to increasing screening among members. Thank you to the many individuals and organizations who contributed their time and expertise to developing this much requested resource.

In the future, we hope to update this handbook with more case studies from high-performing health plans. If you have a story to share about how your health plan has worked to raise colorectal cancer screening rates, please email nccrt@cancer.org.

NCCRT’s issue brief, The Importance of Waiving Cost-sharing for Follow-up Colonoscopies, provides additional information on the colonoscopy copay issue.

View the March 28, 2017 webinar introducing the Handbook for a guided tour of the best practices, case studies, and templates and tools found within the handbook, and hear from one of the profiled health plans.

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CRC Communications Guidebook
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80% by 2018 Communications Guidebook: Recommended Messaging to Reach the Unscreened

This Guidebook is based on market research from the American Cancer Society with guidance from the NCCRT Public Awareness Task Group. The Guidebook is designed to help educate, empower and mobilize three key audiences who are not getting screened for colorectal cancer:

  • The newly insured
  • The insured, procrastinator/rationalizer
  • The financially challenged

The goal of the Guidebook is to share what we know about reaching these hard-to-persuade groups using tested messages.

The 2017 Guidebook includes additional templates, tools and customized resources. (Note: Some versions of Internet Explorer create errors in the document. If you experience problems please use an alternate browser, such as Firefox or Google Chrome.)

The Hispanics/Latinos and Colorectal Cancer Companion Guide and Asian Americans and Colorectal Cancer Companion Guide introduce market research about the unscreened from these populations and include tested messages in Spanish and several Asian languages.

Use the following tools to help you promote and evaluate 80% by 2018 communications:

The Guidebook reviews what we know from market research about the unscreened and introduces and explains new tested messages. It also provides tools with the messages incorporated to get you started:

Our hope is that partners can take this research and messages provided in the Guidebook and make the message resonate with the target audiences even more by using their own creativity, innovation and spokespersons.

View the following webinars to learn more about the market research that went into this work, and the tools that are available.

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Asian Americans and Colorectal Cancer Companion Guide

The Asian Americans and Colorectal Cancer Companion Guide is a supplement to the 80% by 2018 Communications Guidebook, created in 2015 and updated in February 2017. This Companion Guide, based on both qualitative and quantitative research, seeks to provide advice about how to communicate about colorectal cancer screening with seven Asian American subgroups. The Companion Guide includes:

  • Perceptions about colorectal cancer and barriers to screening among unscreened Asian Americans
  • Recommendations for reaching unscreened Asian Americans
  • Tested messages in several Asian languages

Visit the the 80% by 2018 Communications Guidebook to find additional tools and resources to help you promote and evaluate your communications. Find additional guidance on communications for Hispanics/Latinos in the Hispanics/Latinos and Colorectal Cancer Companion Guide.

View the February 9th, 2017 webinar introducing the Asian Americans Companion Guide and new communications tools.

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Tested Messages to Reach the Unscreened
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Hispanics/Latinos and Colorectal Cancer Companion Guide

The Hispanics/Latinos and Colorectal Cancer Companion Guide is a supplement to the 80% by 2018 Communications Guidebook, created in 2015 and updated in February 2016. This Companion Guide is based on market research on Hispanics/Latinos that are not up-to-date with recommended colorectal cancer screening. The Companion Guide includes:

  • Perceptions about colorectal cancer and barriers to screening among unscreened Hispanics/Latinos
  • Recommendations for reaching unscreened Hispanics/Latinos
  • Spanish language tested messages

The Companion Guide reviews what we know from market research about unscreened Hispanics/Latinos and introduces and explains new tested messages.

New materials that utilize the messaging are now available for all to use.  Partners are invited to use these materials below as is OR cobrand these materials in partnership with the NCCRT and the American Cancer Society.

To cobrand the materials, please fill out the responsible use agreement. You will then be sent the original files with a button allowing you to upload your logo to cobrand the materials.

Our hope is that partners can take this research and messages provided and make the messages resonate with their target audiences even more by using their own creativity, innovation and spokespersons.

Visit the the 80% by 2018 Communications Guidebook to find additional tools and resources to help you promote and evaluate your communications. Find additional guidance on communications for Asian Americans in the Asian Americans and Colorectal Cancer Companion Guide.

View the February 9th, 2016 webinar introducing the Companion Guide.